Lika Out Of This World

Lika Gum is presented as the visual effects prop of the night in “Out of this World”, an award-winning print advertising campaign from Egypt. Winner of the Grand Prix for Print at the Dubai Lynx Awards, the campaign shows boys using head-sized bubbles to become two headed monsters in the swamp, the camp and the living room.

Lika Swamp

Lika Camp
Lika Living Room


The Out of This World campaign was developed for Sima Food Industries at Elephant, Cairo, by creative director/copywriter/photographer Ali Ali, creative director/art director Maged Nassar, copywriter Diaa Osman, art director Montasser Khalil, and account supervisor Mohab Mamdouh working with Sima Food marketing director Amr Fendi.

Filed under: Print

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