LICRA Colour Panels Challenge Racism
LICRA, the French organisation focused on challenging racism and anti-semiticism, used colour panels to raise awareness of the unfair treatment of people based on colour of skin. Paint chips, ranging from white through to dark brown, are associated with statistics relating to joblessness, finding a flat, being elected as a public official, and being submitted to police checks. “Let’s do something about discrimination”. The campaign won a Print Gold award at the 2010 Epica Awards.
The Colour Panels campaign was developed at Publicis Conseil Paris by creative director Olivier Altmann, copywriter Thierry Lebec and art director Benedicte Potel.