LICRA Babies challenge racism

LICRA, the Ligue Internationale Contre le Racisme et l’Antisémitisme, (International league against racism and antisemitism) worked with Publicis Conseil Paris on “Babies”, a print advertising campaign with the challenge, “Your skin color shouldn’t dictate your future”. The campaign won a trophy at the 2010 Cresta Awards.

Credits

The Babies campaign was developed at Publicis Conseil, Paris, by copywriter Fabrice Dubois, art director Pascale Gayraud, photographer Yann Robert, chief creative officer Olivier Altmann, account supervisor Gaelle Morvan, Elysian Fields, LICRA general secretary Richard Serero, art buyer Jean-Luc Chirio.