LG has released a new television commercial for their Krompressor Elite cleaner, bringing together the Toy World and Inception concepts. 3D dust sharks swim through the carpet spooking the toys while the soundtrack booms danger. “Protect your family from things that are lurking”.
Click on the image below to play the video in YouTube (HD)
The Lurking ad was developed at Y&R New York by executive creative directors Scott Vitrone and Ian Reichenthal, global creative directors Stuart Harricks and Andrew McKechnie, creative director / art director: Gabriel Hoskins, creative director / copywriter: Cheryl Chapman, executive director of content production Lora Schulson, executive director of content production Nathy Aviram, senior content producer Tennille Teague, executive music producer Eric David Johnson and assistant content producer Luiza Naritomi.
The Lurking spot was produced at Psyop / Smuggler by ceative directors Marie Hyon and Marco Spier, executive producers Lucia Grillo, Justin Booth-Clibborn, Lydia Holness, producers (Psyop) Michael Neithardt, Sean Sullivan, executive producers (Smuggler) Patrick Milling Smith, Brian Carmody, Lisa Rich and Allison Kunzman, Smuggler head of production Laura Thoel, Smuggler live action producer Erin Wile, director of photography Fred Elmes, lead 3D artist Christian Bach, 3D artists Todd Akita, Alvin Bae, Jonah Friedman, David Barosin, Miguel Salek, Xuan Siefert, Jimmy Gass, Pat Porter, Kitty Lin, Keith Kim, 3D animator Jae Ham, lead 2D artist Nick Tanner, 2D artists Adam Flynn, Dan Short, designers Anh Vu, Jonathan Saunders, editor Cass Vanini, storyboard artist Ben Chan, tracker Joerg Liebold, design interns Sam Ballardini and Hung Liao.
Music and sound design were produced at Q Department.