LG Novels

LG Electronics advertising campaign for the GX200 phone, featuring a Mystery Novel, Chick Lit, Romance Novel and Management Book, has won an Outdoor Gold Lion for Y&R Jakarta at Cannes International Advertising Festival 2010. The campaign connects the phone with the emerging plots of three novels and a training book.

LG Romance Novel

LG Mystery Novel

LG Chick Lit

LG Management Book


The Novel campaign was developed at Y&R Jakarta, Indonesia, by executive creative director Sachin Ambekar, creative Director Ahmad Fariz, copywriter Gloria Martie, art director/typographer Yerry Indrajaya, illustrators Flora Marcella and Budiman Raharjo, photographers Handri Karya, Heru Suryoko and Alex Reagan, advertiser’s supervisor Halim Astono, account manager Wolga Satyanto, account supervisor Hendra Suryakusuma, and chief creative officer Asia Marcus Rebeschini.

Filed under: LG, Print

Tagged: ,