LG Mobile Give It a Ponder

Y&R New York has won gold for the LG Mobile “Give it a Ponder” advertising campaign, in the Television/Cinema/Online Film category at the London International Awards. Four commercials, “Locker Room”, “Catfight”, ” Unicorn” and “Angry”, online at www.giveitaponder.com, feature American writer, poet, composer, actor James Lipton and his beard providing young adults with a public service message from LG. “Before you text, give it a ponder”. See also the Give it a Ponder Flickr stream, Facebook page, YouTube channel, PonderBeard Twitter page and Ponder Me app.

LG Mobile Cat Fight with James Lipton

Click on the image below to play the Locker Room video.

Click on the image below to play the Unicorn video.

Click on the image below to play the Angry video.

Click on the image below to play the Catfight video.


The Give It A Ponder campaign was developed at Y&R New York, by executive creative directors Scott Vitrone and Ian Reichenthal, associate creative director/art director Jeff Blouin, associate creative director/copywriter John Battle, copywriter Tara Lawall, art directors Evan Benedetto and Jan Jaworski, global creative director Darren Moran, executive directors of content production Lora Schulson and Nathy Aviram, executive producer of content production Alex Gianni.

Filming was shot by director Ulf Johansson via Smith and Jones Films, London, with executive producer Philipa Smith, producer Nicola Smith, director of photography Stephen Keith Roach.

Editor was Carlos Arias at Final Cut, New York. VFX were produced at Absolute Post, New York, and Smoke & Mirrors, New York.