LG Cool Down Quickly
The LG TS-H2428 Air Conditioner with Jet Cool Technology is presented as the appliance of choice for all those who find themselves hot and flustered in this print advertising campaign from Y&R New York. “Cool down quickly”, the tag line, is applied to a teen couple surprised by the arrival of parents, a woman surprised by a “Man Present” in her home, a Poker player, and a woman whose dinner party is disturbed by “Grandpa”.
The Cool Down campaign was developed at Young & Rubicam New York, by global executive creative director Tony Granger, executive creative directors Scott Vitrone and Ian Reichenthal, global creative director Darren Moran, associate creative directors Menno Kluin and Graeme Hall, art director Michael Schachtner, copywriter Julia Neumann, global account director Mike Acken, account executives Michael Wong, Paula Ventura, Sabine Haemmerle, art buyer Maggy Lynch-Hartley, photographer/designer Dimitri Daniloff, set designer Herve Sauvage, hair and make-up artist Corinne Gues, digital artist Raul Pardo. Post production was done at Sparklink.