Lexus CT Umbra Green Art Installation
Lexus is hosting a series of “green issues” debates, each bringing together a skeptic and proponent of environmental concern to battle for ultimate green, or dark green, supremacy. The series is designed to raise awareness of the soon-to-be-launched CT 200h. The visual showpiece at each event is the CT Umbra, an art installation representing the CT 200h with rods of aluminum. As viewers walk around the art installation they experience a change in color from luxurious gold hues to organic tints of green and blue, representing the two seemingly contradictory perspectives of Lexus’ fifth hybrid.
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Designed to inspire a new audience to consider luxury hybrid vehicles, the debates will be moderated by some of entertainment’s most intriguing personalities, including Andy Samberg, Jamie Kennedy, Tracey Morgan, and Mark McGrath. They will also host many of the leading environmental thinkers on both sides of the discussion, environmental advocates Simran Sethi, Amanda Little, Eric Bates, and David Roberts and climate change skeptics Phelim McAleer, Christopher Horner, Lord Monckton, and Steve Everley.
A year before the Lexus launch, London-based designer, Laura Micalizzi, created a similar-looking “car” installation called 10M3 DI PAUSA for the Milan Furniture Fair.