Leonidas Easter Jewellery

Leonidas Chocolate in Belgium is promoting its Easter specialties with a print advertising campaign designed to reflect the values of jewellery marketing. The Solitaire de Pâques, the Fantaise de Pâques, and the Rivière de Pâques, each show small chocolate Easter eggs worn by women in glamour advertising, displayed in shop front windows and bus shelters.

Leonidas Solitaire de Paques

Leonidas Fantaise de Paques
Leonidas Riviere de Paques


The Leonidas Easter campaign was developed at Tayo, Waterloo, Belgium, by creative directors Arnaud Grandjean and François Tirou, art directors Olivier Vozzela and Arielle Van Praag, copywriters Nicolas Chartier and Jonathan d’Oultremont, and photographer Christophe Gilbert.

  • http://www.paper-plane.fr Pierre

    They also did an alternative marketing operation in adshell :


  • http://theinspirationroom.com/daily/author/duncan/ Duncan

    Thanks Pierre. How did the adshels work? It looks as though there was some sort of giveaway.

  • Sarah

    who’s starring the advertisment?