Leonidas Chocolate in Belgium is promoting its Easter specialties with a print advertising campaign designed to reflect the values of jewellery marketing. The Solitaire de Pâques, the Fantaise de Pâques, and the Rivière de Pâques, each show small chocolate Easter eggs worn by women in glamour advertising, displayed in shop front windows and bus shelters.
Credits
The Leonidas campaign was developed at Tayo, Waterloo, Belgium, by creative directors Arnaud Grandjean, François Tirou, art directors Olivier Vozzela, Arielle Van Praag, copywriters Nicolas Chartier, Jonathan d’Oultremont, and photographer Christophe Gilbert.
They also did an alternative marketing operation in adshell :
http://www.paper-plane.fr/2010/03/leonidas-de-paques/
Thanks Pierre. How did the adshels work? It looks as though there was some sort of giveaway.
Yes, it was a sampling. You’ll perhaps see it better on this video : http://www.youtube.com/watch?v=6xTmfmYY4Kg