Lennox industrial air conditioners and furnaces have been transformed into high end technology objects in this print advertising campaign from Austin Texas, showing that heating and cooling units are very evolved pieces of technology as well. Photographer Adam Voorhes started with detailed perspective drawings for a watch, satellite and car, planning the light around each piece used in the composites. The parts were lit individually and the appropriate shadows were cast on them so when all the pieces were put together everything looked natural. “Perfectly engineered. For your home”.
Credits
The Lennox technology campaign was developed at GSD&M Idea City, Austin, by creative director Ralph Yznaga, art buyer Shannon McMillan and photographer Adam Voorhes.
