Lar Center Decoration Mall Dog
Lar Center Decoration Mall in Sao Paulo, Brazil, is running a print advertising campaign featuring a respectful dog who wipes his feet before entering a home furnished at the center. “Have a respectful decoration” is the English tag line here. The Portuguese version hosted on the photographer’s site has “Todo mundo respeita uma casa decorada no lar center”, translated in English as “Everybody respects a house decorated in the Lars (home) Center”.
The Mall Dog ad was developed at newly established agency Moma Propaganda, Sao Paulo, by creative director Rodolfo Sampaio, art director Marco Martins, copywriter Adriano Matos and photographer Fabio Bataglia.