Lapte de Monor Milk Cartons

Monor, a milk products company in Romania, has launched a newly designed packaging line using black and white (3.5% fat), brown and white (1.5% fat) and dark brown and white (chocolate milk) cow skin designs. The new design is hoped to strengthen Monor’s reputation for fresh and natural quality. There’s a risk, though, that the squeamish will be turned off by the thought of real dairy cows with real skin and hair producing their milk.

Lapte de Monor Black and White Carton

Lapte de Monor Black and White Carton
Lapte de Monor Black and White Carton

The new design has been backed up with a video advertising campaign placing the cartons in a cartoon farm world.

Credits

The new design range was developed at Vitrina, Bucharest.

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