Lapte de Monor Milk Cartons
Monor, a milk products company in Romania, has launched a newly designed packaging line using black and white (3.5% fat), brown and white (1.5% fat) and dark brown and white (chocolate milk) cow skin designs. The new design is hoped to strengthen Monor’s reputation for fresh and natural quality. There’s a risk, though, that the squeamish will be turned off by the thought of real dairy cows with real skin and hair producing their milk.
The new design has been backed up with a video advertising campaign placing the cartons in a cartoon farm world.
The new design range was developed at Vitrina, Bucharest.