Land Rover’s “Everywhere URL” newspaper print advertising campaign, run in South Africa, presents the Land Rover brand along with the TLD (top level domain) for countries throughout the world. The message? Land Rover is Everywhere. The URL ad features domains from Ascension Island (AC) to Zimbabwe (ZW). The ad won Silver at The One Show, Bronze at The Loerie Awards and is shortlisted for the London International Awards. Click on the image below for a closer look.
The Everywhere URL campaign was developed at Y&R South Africa, Johannesburg, by chief creative officer Michael Blore, executive creative directors Clinton Bridgeford/Liam Wielopolski, copywriter Werner Marais, art director Kevin Portellas, account director Denholm Elliot, working with Land Rover Brand & Communication Manager Roland Reid.