Lacoste is providing glimpses of an incredibly light summer to come in France and England with their advertising campaign for the Spring/Summer 2010 catalogue. The brand campaign, “Un peu d’air sur terre”, (A little air on earth), is taken to even greater heights, celebrating the joie de vivre inspired by René Lacoste and his 1930s era. Three visuals, shot by the photographer Ellen von Unwerth in a peppy and colourful style, feature models dressed for tennis (Match Point Bicycles), croquet (Club) and the beach (Summer). The campaign is designed to showcase embedded values of elegance, energy, lightness, happiness, joy, playfulness and authenticity.
The Lacoste France team included CDO Michel Lacoste, managing director Christophe Chenut and brand communication director Didier Calon.
BETC Luxe by managing director Claus Lindorff, client director Anne-Laure Pilet, creative director Safia Bouyahia, artistic director Yuki Kani, photographer Ellen von Unwerth, retoucher DTouch Paris, art buyer Dominique Mornet.