Kotex Reality Check to Break the Cycle
Kotex in the USA is challenging women to get real about their periods with “Get Real”, an interactive campaign online at ubykotex.com and YouTube. The site includes a gallery with candid personal stories, eye-opening social experiments, snarky ad parodies and sharp observations that reveal how girls really feel about periods. The most popular video on the site is “Reality Check”, a dig at the unrealistic images and emotions used in advertising.
Click on the image below to play the Reality Check video in YouTube (HD)
The Kotex Reality campaign was developed at JWT, New York by chief creative officer Ty Montague and Harvey Marco, executive creative director Sarah Barclay, art director Yangjie Wee, copywriter Bee Reynolds, copywriter Leanne Amann, planners Yusuf Chuku and Sarah Daggar-Nickson, director of integrated production Clair Grupp
Filming for Reality Check was shot by director Tim Godsall via Biscuit Filmworks with senior executive producer Shawn Lacy, senior producer Angela Buck, director of photography Bryan Newman, executive producer Holly Vega, line producer Rick Jarjoura.
VFX were produced at Company 3 by executive producer Angela Lupo, senior VFX artist Tom McCollough, senior colorist Tim Masick, senior telecine producer Tara Dowd.