Kitadol is a pharmaceutical brand manufactured in Chile. Kitadol Período Menstrual, specially designed to help women cope with the effects of menstrual pain and abdominal swelling, was promoted in a print advertising campaign aimed at male partners, presenting men whose partners have been transformed by pain into a boxer, a wrestler and a thai boxer. “Get Her Back”, goes the tag line. The campaign won a Silver Press Lion at Cannes International Advertising Festival 2010.
The Kitadol Get Her Back campaign was developed at Prolam Y&R, Santiago, by executive creative director Tony Sarroca, creative director Francisco Cavada, art director Jorge Muñoz, copywriters Fabrizio Baracco and Cristian Martinez, account manager Francisco Cardemil, and photographer Patricio Pescetto.