Kitadol Get Her Back

Kitadol is a pharmaceutical brand manufactured in Chile. Kitadol Período Menstrual, specially designed to help women cope with the effects of menstrual pain and abdominal swelling, was promoted in a print advertising campaign aimed at male partners, presenting men whose partners have been transformed by pain into a boxer, a wrestler and a thai boxer. “Get Her Back”, goes the tag line. The campaign won a Silver Press Lion at Cannes International Advertising Festival 2010.

Kitadol Wrestler

Kitadol Boxer

Kitadol Thai Boxer


The Kitadol Get Her Back campaign was developed at Prolam Y&R, Santiago, by executive creative director Tony Sarroca, creative director Francisco Cavada, art director Jorge Muñoz, copywriters Fabrizio Baracco and Cristian Martinez, account manager Francisco Cardemil, and photographer Patricio Pescetto.

Download the Inspiration Room iPhone app free at the iTunes App Store.
This entry was posted in Kitadol, Print Press Posters Billboards and tagged , , . Bookmark the permalink.
Location Chile Chile

Leave a Reply