Katy Perry has released “Firework”, a music video produced in collaboration with Radical Media director Dave Meyers, Deutsche Telekom and Saatchi & Saatchi. Filmed in Budapest, the video features the 250 winners of the Katy Perry Pop Video contest sponsored by Deutsch Telekom. Director Dave Meyers describes the song and the music video as expressing “what it means to be an underdog and have the courage, if you’re on the outskirts of society, to be your own person.”
Click on the image below to play the Firework music video in YouTube (HD)
Deutsche Telekom ran the Firework Fans campaign in Germany, Austria, Hungary, Czech Republic, Slovakia, Poland, Macedonia and Montenegro. Each country had a different way to award chances to appear in the music video, including asking fans to complete a task, submit a video entry of their singing and dancing talents, or simply by entering a sweepstakes.
Click on the image below to play the call for entries video in YouTube (HD)
Click on the image below to play the stories behind-the-scenes video in YouTube (HD)
Filming was shot by director Dave Meyers via Radical Media with producers Robert Bray and Danny Lockwood, director of photography Colin Watkinson and editor Chris Davis. Post production was done at Radium by VFX supervisors Kevin Althans and Leigh Mergehenn. Colorist was Dave Hussey at Company 3 with executive producer Jennifer Heath.