Karana Travel Gear in Rolled Beds

Outdoor Innovation in Bangkok commissioned a print advertising campaign for Karana Travel Gear featuring camping beds with a difference. Three beds, with a steel frame, wooden frame and luxury mattress base, appear to have been rolled up to show just how comfortable camping can be.

Karana Wooden bed

Karana Luxury bed

Karana Steel bed


The Bed campaign was developed at Ogilvy & Mather Thailand, Bangkok, by executive creative director/art directors Wisit Lumsiricharoenchoke and Nopadol Srikieatikajohn, creative director Paruj Daorai, associate creative director/art director Gumpon Laksanajinda, copywriter Rudee Surapongraktrakool, art director Ratapon Houyhongtong, account directors Phawit Chitrakorn, Chaowalit Vichayachakorn and Woorawit Yoosawat, photographer/illustrator Surachai Puthikulangkura at Illusion, illustrator Supachai U-Rairat.