Outdoor Innovation in Bangkok commissioned a print advertising campaign for Karana Travel Gear featuring camping beds with a difference. Three beds, with a steel frame, wooden frame and luxury mattress base, appear to have been rolled up to show just how comfortable camping can be.
Credits
The Bed campaign was developed at Ogilvy & Mather Thailand, Bangkok, by executive creative director/art directors Wisit Lumsiricharoenchoke and Nopadol Srikieatikajohn, creative director Paruj Daorai, associate creative director/art director Gumpon Laksanajinda, copywriter Rudee Surapongraktrakool, art director Ratapon Houyhongtong, account directors Phawit Chitrakorn, Chaowalit Vichayachakorn and Woorawit Yoosawat, photographer/illustrator Surachai Puthikulangkura at Illusion, illustrator Supachai U-Rairat.
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