Nike celebrated 24 years with the Air Jordan Brand in 2009 with History of Flight, an interactive experience hosted on the Jumpman site. Michael Jordan and the iconic footwear that bears his name have had a profound impact on the sports, entertainment, and fashion culture of today. The History of Flight brings these stories to life through a digital pop-up experience. Mixed media and an inspiring narrative create a timeless brand experience designed to evolve into the future.The campaign is one of the nominees for best use of visual design in the 2010 Webbys.
Click on the image below to play the video in YouTube (HD)
Credits
The History of Flight site was developed at Academy, Vancouver.
