Jim Beam Billboard Guys Never Change

Guys never change. That’s the message in this billboard advertising campaign for Jim Beam bourbon from Chicago, which won a bronze at the 2010 Clio Awards. Guys never ask for directions. Take Christopher Columbus for example. Guys never change. And neither does Jim Beam. See our earlier story on the TV advertising campaign.

Jim Beam Guys Never Change


Jim Beam Guys Never Change

Jim Beam Guys Never Change

Jim Beam Guys Never Change

Jim Beam Guys Never Change

Jim Beam Guys Never Change

Jim Beam Guys Think About Sex Every Sex Minutes

Credits

The Guys Never Change campaign was developed at Energy BBDO, Chicago, by chief creative officer Dan Fietsam, creative director/copywriter Derek Sherman, creative director/art director Noel Haan, copywriters Joe DeMarco and Al Wyatt, art directors Tim Mikus and Jason Stanfield, art director/designer Mike McQuade, art producer Liz Miller-Gershfeld, photographer Tony D’Orio.

Filed under: Billboards, Jim Beam, Print

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  • Alanzed

    Love this ad, very efficient copy !