Guys never change. That’s the message in this billboard advertising campaign for Jim Beam bourbon from Chicago, which won a bronze at the 2010 Clio Awards. Guys never ask for directions. Take Christopher Columbus for example. Guys never change. And neither does Jim Beam. See our earlier story on the TV advertising campaign.
The Guys Never Change campaign was developed at Energy BBDO, Chicago, by chief creative officer Dan Fietsam, creative director/copywriter Derek Sherman, creative director/art director Noel Haan, copywriters Joe DeMarco and Al Wyatt, art directors Tim Mikus and Jason Stanfield, art director/designer Mike McQuade, art producer Liz Miller-Gershfeld, photographer Tony D’Orio.