The JFK Presidential Library and Museum is rebroadcasting every stop and every speech from JFK’s presidential campaign from 1960, as it happened, using a dedicated Twitter feed. Readers can access the campaign using smart phones and QR readers. A QR Code (Quick Response) is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The interactive campaign is being promoted with a set of three print advertisements.
The Speeches campaign was developed at The Martin Agency, Richmond, by executive creative director John Norman, creative director/copywriter Joe Alexander, art director Brian Williams, copywriter Wade Alger, producer Cindy Hicks and producer Jenny Schoenherr.