JFK Speeches Live Again On Twitter

The JFK Presidential Library and Museum is rebroadcasting every stop and every speech from JFK’s presidential campaign from 1960, as it happened, using a dedicated Twitter feed. Readers can access the campaign using smart phones and QR readers. A QR Code (Quick Response) is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The interactive campaign is being promoted with a set of three print advertisements.

JFK Twitter Ad


JFK Twitter Ad

JFK Twitter Ad

Credits

The Speeches campaign was developed at The Martin Agency, Richmond, by executive creative director John Norman, creative director/copywriter Joe Alexander, art director Brian Williams, copywriter Wade Alger, producer Cindy Hicks and producer Jenny Schoenherr.

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Location USA USA

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