Leo Burnett Iberia is running “Jeep Puzzle“, a revolutionary online action that turns the microblogging platform Twitter into a real playground. The competition invites users to complete puzzles using several different images from Twitter profiles. Each puzzle represents landscapes which only Jeep can access. Users who complete any of the puzzles can win prizes including T-shirts with the exclusive Jeep Icon design. The agency created more than 371 Twitter profiles in order to include all the puzzles and their pieces. Ten main Twitter profiles each follow 36 profiles: waterfallpuzzle, beachpuzzle, desertpuzzle, mountainspuzzle, icebergpuzzle, forestpuzzle, snowpuzzle, volcanopuzzle, rockspuzzle and cavepuzzle.
View the Jeep Puzzle tutorial video. Click on the image below to play the video in YouTube (HD)
The Jeep Puzzle campaign was developed at Leo Burnett Madrid by executive creative director Chacho Puebla, creative director Paulo Areas, creatives Lucas Zaiden and Pablo Cachon, digital account director Asier Garcia, digital account supervisor Felipe Garcia, digital account executive Irene de Luis, director of web production Victor Moreno, and account director Ricardo del Campo.