Jeep Grand Cherokee Things We Make

Chrysler’s Jeep Grand Cherokee is being put through its paces in a four-spot television advertising campaign filmed in Colorado. Fording features a Cherokee bulling through a mountain stream, a simple task with the vehicle’s triple-sealed doors, water-tight drive train, and raised air-intake system. Hook touts the truck’s hardened steel tow hooks with a shot of the Jeep relentlessly plowing backward to pull a fellow off-roader free. Skid Plate showcases the SUV’s solid steel underbelly with an in-your-face explosion of dirt and rock as the Jeep cruises a high alpine pass. Wheelbase completes the series with a dramatic demonstration of the Jeep vigorously climbing steep and treacherous terrain thanks to its extra-wide wheelbase. “The Things We Make, Make Us”, the tag line, is featured in a building wrap on Jeep’s USA headquarters.

Jeep Cherokee TV Building Wrap

Click on the image below to play the Fording video in YouTube

Click on the image below to play the Wheelbase video in YouTube

Click on the image below to play the Skid Plate video in YouTube

Click on the image below to play the Tow Hooks video in YouTube


The Cherokee campaign was developed at Wieden+Kennedy, Portland, by creative directors Joe Staples and Aaron Allen, art director Lee Jennings, copywriter Eric Samsel, executive producer Ben Grylewicz and producer Erika Madison.

Filming was shot by director Andrew Douglas via Anonymous Content, Los Angeles, with executive producer Dave Morrison, head of production Sue Ellen Clair, producer Scott Kaplan.

Editor was Biff Butler at Rock Paper Scissors with executive producer Cassie Hulen and producer Angela Dorian.

Sound was designed by Gus Koven at Stimmung, with sound effects recordist Eric Potter, executive producer Ceinwyn Clark.

  • I liked it when Nissan did a conceptual building wrap back in 2004. /Users/rschwartz/Desktop/Company Car.JPG

  • Linda Cowan

    The skid plate commercial really got my attention because we were in Colorado on vacation this summer. Looked like driving up Pikes Peak (a great drive). Does make me think about the next SUV that we will be buying next year.

    • david

      i believe this was filmed in the San Juan’s either on Black Bear Pass or Imogene Pass from Ouray to Telluride. I have traveled both many times and they sure look familiar to me but I could be wrong. if anyone knows for sure let me know. Thanks.

    • Jeff W.

      The location of the Skid Plate commercial was somewhere near Corkscrew Pass i believe. I have the mountain on the right side of the ending shot in one of my jeep vacation photos from this past summer.
      Not quite sure of the exact spot yet, but i am going to attempt to figure it out.

  • These spots are cool. Very much like the Michael C. Hall narrated Dodge spots. See the spot that won Wieden and Kennedy the opportunity to work with Jeep and launched the campaign at or on YouTube.

  • Dr. B

    I agree that it is out of Ouray, CO, but it looks like Engineer Pass to me.

  • Billy F

    The wheelbase commercial is definitely Engineer Pass. I would agree that the skid-plate ad is blackbear pass.

  • Jeff

    Is it Charlie Hunnam doing the voice-over on the skid plate ad?

    • John Smithe

      obviously not hahaha

  • Mark & Linda Mahlum

    This was filmed on Black Bear Road between Red Mountain Pass and Telluride, Co. They are on the Silverton side near two small alpine tarns within a half mile or less of the top. You can see the Red Mountain summits in the background and the higher peaks around North Cement Creek beyond.

    I spend my spring/summer/fall weekends with my wife at our cabin at the base of Corkscrew and Hurricane passes on the far side of Red Mountain #2. We spend many days each year 4 wheeling these high passes using them as access for peak climbing, crystal collecting and fishing. We are guilty of blasphemy though: we travel there in a Nissan Xterra.

    Happy Mountaineering, Mark