Chrysler’s Jeep Grand Cherokee is being put through its paces in a four-spot television advertising campaign filmed in Colorado. Fording features a Cherokee bulling through a mountain stream, a simple task with the vehicle’s triple-sealed doors, water-tight drive train, and raised air-intake system. Hook touts the truck’s hardened steel tow hooks with a shot of the Jeep relentlessly plowing backward to pull a fellow off-roader free. Skid Plate showcases the SUV’s solid steel underbelly with an in-your-face explosion of dirt and rock as the Jeep cruises a high alpine pass. Wheelbase completes the series with a dramatic demonstration of the Jeep vigorously climbing steep and treacherous terrain thanks to its extra-wide wheelbase. “The Things We Make, Make Us”, the tag line, is featured in a building wrap on Jeep’s USA headquarters.
Click on the image below to play the Fording video in YouTube (HD)
Click on the image below to play the Wheelbase video in YouTube (HD)
Click on the image below to play the Skid Plate video in YouTube (HD)
Click on the image below to play the Tow Hooks video in YouTube (HD)
The Cherokee campaign was developed at Wieden+Kennedy, Portland, by creative directors Joe Staples and Aaron Allen, art director Lee Jennings, copywriter Eric Samsel, executive producer Ben Grylewicz and producer Erika Madison.
Filming was shot by director Andrew Douglas via Anonymous Content, Los Angeles, with executive producer Dave Morrison, head of production Sue Ellen Clair, producer Scott Kaplan.
Editor was Biff Butler at Rock Paper Scissors with executive producer Cassie Hulen and producer Angela Dorian.
Sound was designed by Gus Koven at Stimmung, with sound effects recordist Eric Potter, executive producer Ceinwyn Clark.