Jack Links Beef Jerky has brought back Sasquatch, a misunderstood and comically tormented antihero whose first appearance in 2006 brought horror to the brand’s advertising strategy. With more than 180,000 MySpace friends Sasquatch is back, on www.messinwithsasquatch, livingsasquatch.com, YouTube, Facebook and in a series of new television and web commercials. The campaign centres around campers who foolishly prank the unsuspecting Sasquatch, only to find that they’ve picked on a wild unpredictable creature.
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Click on the image below to play the Football video in YouTube (HD)
Click on the image below to play the Football Dance video in YouTube (HD)
Click on the image below to play the Campfire Chair video in YouTube (HD)
Click on the image below to play the Campfire Gas video in YouTube (HD)
Click on the image below to play the Campfire Guitar video in YouTube (HD)
Click on the image below to play the Thinking video in YouTube (HD)
Click on the image below to play the Pickup video in YouTube (HD)
Click on the image below to play the Watch video in YouTube (HD)
Click on the image below to play the Shaving Cream video in YouTube (HD)
Click on the image below to play the Water Bowl video in YouTube (HD)
Living Sasquatch in Augmented Reality
The campaign took an augmented turn in 2009 with the launch of the Living with Sasquatch site. Visitors to the site are able to make their own films with Sasquatch, choosing from 35 different Sasquatch animations, adding them to a timeline and recording their own interaction with the Sasquatch through a drag and drop interface. Users can add speech bubbles to give Sasquatch a voice. Short movies can be sent to friends and added to the site’s public gallery to receive “Stomps of approval” or votes from other viewers of the site.
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The Sasquatch campaign was developed at Carmichael Lynch, Minneapolis, by chief creative officers Mike Lescarbeau and Jim Nelson, group creative director Brock Davis, senior writer Scott Model, senior art director Anthony DiNicola, director of integrated production Joe Grundhoefer, senior integrated producer Freddie Richards, director of business affairs Vicki Oachs, director of account management Andrew Dauska, account director Jenna Tietje, account leader Andrew Pautz, account manager Beth Myers, senior project manager Laurie Holtz.
Filming was shot by director Baker Smith via Harvest Films, Santa Monica, with executive producers Bonnie Goldfarb and Scott Howard, head of production Rob Sexton, producer Brad Stevenson, director of photography Bill Pope. Location production services in New Zealand were provided producer Katie Kempe-Smith at Cherokee Films, Milford, Auckland.
Editor was Haines Hall at Spot Welders with assistant editor Paul Sabater and executive producer David Glean.
Visual effects and online production were provided at Public VFX by VFX supervisor James Allen, executive producer Kim Nagel, VFX producer Rachel Kaminek, lead Flame artists James Allen and Brad Scott, Roto artist Julie Jang, Matte painter Chris Duncan and 3D animator Tom Allen.
The Living with Sasquatch site was developed at Boffswana, Melbourne, Australia.