IWC Passion for Details

International Watch Co, also known as IWC, a Swiss watch manufacturer, in Schaffhausen, Switzerland, has a motto, “Passion for Details”. Jung von Matt had the challenge of communicating the motto, getting more customers engaging with the brand, and inspiring owners to add a few more watches to their collection. Top IWC clients received a watch box containing a tiny calendar featuring 12 photographs of IWC parts in their actual size. Tweezers and a loupe were included. Clients were invited to a personalized tour of the factory in Schaffhausen.

IWC Magnifying Glass

IWC Passion for Details calendar

IWC Passion for Details

IWC Passion for Details Watch Box


The Passion for Details campaign was developed at Jung von Matt/Alster Werbeagentur GmbH, Hamburg, by chief creative officers Armin Jochum, Deneke von Weltzien, creative directors Thimotheus Wagner, Fabian Frese, art directors Andreas Wagner, Jonas Keller, Soeren Porst, copywriters Luca Rescheleit, Daniel Pieracci, David Leinweber, photographer Ulrich Hoppe, account manager Wofgang Philipp and agency producer Phillip Wenhold.

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