iPad is Magic Delicious and Musical

Apple introduces us to iPad apps in “iPad is Delicious”, the latest in their advertising campaign for the tablet. Apps featured in the commercial include Epicurious, Flipboard, Fruit Ninja, iBooks, Brushes, Pages, The Elements and Star Walk, each followed with a single word: Delicious, Current, Learning, Artful, Friendly, Productive, Scientific and Magical.

iPad is Delicious

Click on the image below to play the iPad is Delicious video.

Click on the image below to play the iPad is Musical video. (added in September)


The Delicious ad was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative directors Eric Grunbaum and Scott Trattner, creative director Chuck Monn, associate creative director Demian Oliveira, art director Jay Berry, copywriter Julia Oh, agency producers Perrin Rausch and Nathan Nowak.

Filming was shot by director Mark Coppos via Green Dot Films with director of photography Michael Farrell. Editor was Jared Coller at Nomad Editing Company. Post production was done at Dtrain FX by VFX artist Ben Gibbs.

Music is Never Stop by Chilly Gonzales.