Instant Kiwi Doug in Earth Hour
NZ Lotteries is supporting Earth Hour with a remake of the “Biscuit” commercial featuring Doug and alter ego Mexican Doug. The popular ad shows Doug in the work staff room deciding whether or not to claim the last chocolate biscuit. In the Earth Hour version, the dialogue happens in the dark, with only a candle for illumination.
Click on the image below to play the Earth Hour version in YouTube
Click on the image below to play the original Biscuit commercial in YouTube
The Biscuit adaptation was commissioned by WWF as part of a campaign developed at Clemenger BBDO, Wellington, by creative director Paul Nagy, art director Katrina Jarratt, copywriter Emily Beautrais, agency producer Marty Collins, account manager Linda Major, account manager Graham Alvarez.
The Mexi Doug campaign was developed at DDB New Zealand, Auckland, by executive creative director Toby Talbot, deputy creative directors Regan Grafton and Bridget Taylor, creatives James Tucker, Simon Vicars, Damian Galvin, Carlos Savage, agency executive producer Judy Thompson, agency producer Kim Baldwinson and account team Andrew Stephenson and Joni Rogers.
Sound was designed by audio engineer John Cooper at Liquid Studios.
Post production was done by Aaron Hilton.
Tagged: Bridget Taylor, Carlos Savage, Clemenger BBDO, Damian Galvin, DDB, DDB New Zealand, Emily Beautrais, James Tucker, Katrina Jarratt, Paul Nagy, Regan Grafton, Simon Vicars, Steve Ayson, The Sweet Shop, Toby Talbot
Location: New Zealand