Insight Wiring Animated

Insight Communication, the U.S’s ninth largest cable operator (serving the Kentucky, Ohio and Indiana areas), has launched a new brand advertising campaign featuring ten television commercials with animated wires. The Insight logo, which features a bundle of wires, is used as the catalyst to describe the different benefits their homegrown and customer-first philosophy. In each spot, wires stretch around the screen forming the visual accompaniment to the voiceover. From rural farmlands to facilitating human connections at a cosmopolitan small business firm, the animation reinforces the brand’s core values of customer service, innovation and any appearance of corporate pretensions. Insight’s site hosts seven ads from the campaign: Human, Mailman, New Fashioned, Pause, Tech, Graduation, New World New School.

Insight Wiring

Click on the image below to play the Pause video in YouTube (HD)

Click on the image below to play the Graduation video in YouTube (HD)

Click on the image below to play the Human video in YouTube (HD)

Click on the image below to play the Mailman video in YouTube (HD)

Click on the image below to play the New World Old School video in YouTube (HD)

Click on the image below to play the Tech video in YouTube (HD)

Click on the image below to play the New Fashioned video in YouTube (HD)

Credits

The Insight campaign was developed at The Brooklyn Brothers, New York, working with Insight SVP Brand Pam Euler Halling and CEO Dinni Jain.

Production was done at Loyalkaspar, New York, by executive producer/director David Herbruck, creative director/designer Beat Baudenbacher, senior producer Melissa August, with production by Patrick Oliver at Bullet, New York. See more from the campaign at Loyalkaspar.

3D design was produced at Magoo 3D Studios, Soderhamnm, Sweden, and Galaxy 61, Brooklyn, NY.

Sound design, music and audio post were produced at Nylon Studios, New York.

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Location USA USA

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