IKEA in Germany IKEA Deutschland encouraged shoppers to make use of assembly service in “Silent Messages”, a print advertising campaign from Grabarz & Partner, Hamburg. IKEA furniture is used to assemble one-word expressions of frustration: “Help” in the bedroom, “Oops!” in the living room, and “Shit!” in the Livingroom. Wondering how that came out in German.
Credits
The Assembly campaign was developed at Grabarz & Partner, Hamburg by executive creative director Ralf Heuel, creative directors Dirk Siebenhaar and Tom Hauser, copywriter Heiko Notter, art director Oliver Brkitsch, art buyer Indra Hohns, photographer Patrice Lange.
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