Iceland Mums do Christmas Can-Can

Iceland Foods in the UK has added a Christmas focus to the Iceland Mums campaign, bringing women who auditioned for the role of brand spokeswomen into a Moulin Rouge inspired world of song and dance. Australian actor/singer Jason Donovan appears as the compere, dressed in high heels and suspenders, as the Iceland mums sing and dance the can-can with lyrics focusing on Iceland’s new and classic seasonal product ranges.

Jason Donovan in Iceland commercial

Click on the image below to play the video.

The Iceland web site includes a downloadable lyrics sheet and ringtone. Customers will get to find out more about the mums featured in the ad via the Iceland Christmas magazine, News of World X Factor sponsorship ads, Iceland’s own website and their fast-growing Facebook community.

Click on the image below to play the video.

Click on the image below to play the Eve video.

Click on the image below to play the Admira video.

Click on the image below to play the Bev video.

Click on the image below to play the Sam video.


The Iceland Mums campaign was developed at (Beta), London, by creative director/copywriter/art director Robert Campbell, copywriter/art director Jocelyn Fiske, agency producer Martha Greene, account director Sarah Jenkins, working with Iceland executive director Nick Canning.

Filming was shot by Believe director Andy Morahan with producer Francis Castelli.

Media is being handled by Mediacom North, with PR by Toast PR.


There’s nothing Mums like better
Than a right good knees up
With our friends and family
What we need is party food!
This new spread comes from Iceland
Really does us proud
3 for 5 pounds
Like these breaded king prawns
We’ve all got our favourites
Mine’s the big fruit platter
Chocolate? Doesn’t matter
I’ll just undo all my laces
Mini beef filled Yorkshires
Are just perfect, yummy
Leave space in your tummy
For lovely fish & chip cones
That’s why mums go to Iceland
And there’s the Bailey’s dome
Can’t wait to take one home
And watch their faces
Cos it’s really quite outrageous

Come on it’s party season
And a real good reason
To celebrate mums,
More power to our elbows!
That’s why mums go to Iceland
That’s why mums go to Iceland.

Filed under: Commercials, Iceland Foods

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