Hyundai Motors Israel is promoting their electric power steering stability system as the way to prevent accidents, not just survive them. To read the script on this print advertisement readers are required to look very very closely. “EPS stability system Helps you avoid a close encounter with the airbag. Hyundai”.
The Close Encounter ad was developed at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel, by chief creative director Gideon Amichay, executive creative director Nir Livni, creative director Guy Margalit, art director Dror Nachumi, copywriter Zack Feldman, executive client director Adam Avnon, account supervisor Shiran Chen, account manager Merav Greenshtein, illustrator Ofer Avioz.