Hudson Bay Company We Were Made For This
Hudson Bay Company, official clothing manufacturer for the Vancouver 2010 Winter Olympics, is promoting its sponsorship of the games with a television commercial, “Timeline”, with the tagline, “We Were Made For This”. The ad describes how Canada and the Hudson’s Bay Company are getting ready for the start of the Games and how the company has progressed from making blankets for pioneers to producing clothes for many of the world’s best athletes.
Click on the image below to play the video.
The tagline continues in outdoor, print and online advertising, including banners on the outside of the Olympic Superstore in Vancouver.