HP in India is promoting travel batteries with a print advertising campaign with the tag line, “Because you can’t afford to stop. HP long lasting travel batteries”. Three print ads, Wedding Planner, Director, Archaeologist, present all the hard work behind the scenes needed to end up with success. Having a lap top with long lasting batteries certainly beats the alternative of generating electricity on the run.
The Travel Batteries campaign was developed at Publicis India by national creative director Emmanuel Upputuru, creative director Anindya Banerjee, art directors Raylin Valles and Rajit Gupta, copywriter Sudhir Das, with illustration by Am I Collective.