HP Photosmart Animation

Hewlett Packard has commissioned two London students to produce “Hit Print”, a sequel to their spec commercial, “Invent”, featuring HP Photosmart printers. The D&AD Awards project involved filming HP Photosmart printers feeding paper in real time over a week, then speeding up the footage until the pages began to animate. If your printer could bring your research to life, how would it look?

HP Photosmart Animation

Click on the image below to play the HP Invent video.

Click on the image below to play the Hit Print video.


HP Photosmart was written, shot and directed by Tom Wrigglesworth and Matt Robinson. Colorist was Holley Gray. Sound design and mix were by Oliver Widdaker. Music is by missdavinalee.

Filed under: Commercials, HP