Hewlett Packard has launched a $40 million dollar advertising campaign this weekend, “Let’s Do Amazing”, featuring hip hop producer Dr Dre, New Zealand comedian Rhys Darby (Flight of the Conchords), and photographer Annie Leibovitz. The eight week campaign, online at HP, Twitter and YouTube, includes TV, print, online and radio. The goal of the campaign is to demonstrate HP’s collaboration with and HP capability, putting a “lense” on what HP has done to help customers excel.
Click on the image below to play the Introductory video in YouTube (HD)
Dr. Dre’s commercial features the Aftermath Entertainment CEO in his recording studio expounding on the benefits of the HP Beats computing system. The producer’s HP ENVY 15 Beats limited edition notebook PC is a collaboration between Dr. Dre, Jimmy Iovine of Interscope and HP’s engineers. “The laptop is the new stereo for a lot of people and that’s why we’re putting out this computer with incredible sound,” Dr. Dre said of his new notebook PC. Click on the image below to play the Dr Dre video in YouTube (HD)
Rhys Darby talks to the director of IT at The Venetian, Las Vegas. “I basically run a city. HP built us this rock-solid network that runs everything you see here.” Click on the image below to play the Venetian Guy video in YouTube (HD)
Darby asks a guy at UPS what’s happened to his arm. “Its a system we developed with HP to get packages on the trucks fastersaves a couple million pounds of paper a year.” Click on the image below to play the UPS video in YouTube (HD)
Click on the image below to play the Rhys Darby Interview video in YouTube (HD)
Click on the image below to play the Michael Mendenhall, CMO Campaign Background video in YouTube (HD)