The House of Cards campaign for Shelter was designed to promote awareness of issues surrounding homelessness in the UK. A key part of the campaign was the House of Cards exhibition and auction featuring work by 53 leading artists, designers and photographers who were each invited to create a playing card, to make the ultimate deck of cards. To maximise its success, the Leo Burnett team created a buzz leading up to the exhibition with a live poster campaign. A series of blank card templates were placed in prominent poster sites around London to be filled in by street artists and members of the public. This resulted in over 40 unique pieces of art around the city. Many of the posters were stolen, and some ended up on eBay. See more on the 2008 House of Cards TV campaign and House of Cards identity design.
The Live Posters campaign was developed at Leo Burnett London by Executive Creative Director Jonathan Burley, copywriter Daniel Fisher, art director Richard Brim, account director Gary Simmons with Shelter marketing director Rachel Murphy. Posters featured here include work by Ian Stevenson and Container Plus.