The Brisbane Cricket Ground (BCG), affectionately known as the Gabba, is a 42,000 seat oval sports venue in Woollongabba, Brisbane, Australia. The stadium hosts national and international cricket events as well as Australian Football League (AFL). Heroes of the Gabba, an advertising campaign designed to recruit BCG membership, celebrates well known Australian cricketers The Don (Don Bradman) and AB (Alan Border) and Brisbane Lion Lynchy (Alistair Lynch). Those who sign up as members of the BCG are entitled to nominate a hero to be honoured in the Members Reserve.
The Heroes of the Gabba campaign was developed at George Patterson Y&R, Brisbane, by creative directors Piet Human, creative director/art director David Joubert, art director Lindsay Thompson, copywriter Mike Kennedy, producer Michelle Short, designer Nick Williams, account manager Laura Allman.