Henkel Eat Off the Floor

Henkel’s DAC disinfectant is presented as the means to floors so clean and sterile you could eat off them, in this award winning print advertisement from the United Arab Emirates. The ad won Gold in the Outdoor section of the 2010 Dubai Lynx Awards.

DAC FLoor ad


The Eat off the Floor ad was developed at TBWA\RAAD, Dubai, by executive creative director Milos Ilic, copywriter Sandeep Fernandes, advertiser’s supervisor hamza Badi, account manager Amira Ibrahim, art director Daniel Djarmati, with illustration from Bojan Krstic at Dinars Studio, Belgrade, Serbia.

Filed under: Henkel, Print