Helgas Bread with Character

Goodman Fielder is promoting its new range of Helga’s Seed Sensations as Bread with Character. The Bread with Character commercial likens the loaves, totally encrusted in a proprietary seed enrobing technique, to a man of experience whose life is etched on his face.

Helgas Character

Click on the image below to play the video.


The Character campaign was developed at Publicis Mojo.

Filming was shot by director Sally Shapcott via Curious with director of photography Crighton Bone.

Sound and music were produced at Franklin Rd. Music is “Recuerdos de la Alhambra”, a classical guitar piece composed in 1896 by Spanish composer and guitarist Francisco Tárrega.