Heinz Fridge Pack Containers

Heinz is celebrating the love of baked beans with “Containers”, a TV advert showcasing the many ways leftover baked beans are stored in the fridge, finishing with the Heinz Resealable Fridge Pack. Music is “Never Ending Song of Love”, sung by Nashville country singer Dickey Lee.

Heinz Fridge Containers

Click on the image below to play the video.


The Fridge ad was developed at Abbott Mead Vickers BBDO, London, by art director Anthony Nelson, copywriter Mike Sutherland, agency planners Lucy Howard and Nicola Davies, working with Heinz marketing director Paula Jordan and marketing manager John Alderman.

Filming was shot by director Sam Brown via Rogue Films with producer Kate Hitchings. Post production was done at The Mill, London. Editing was done at Final Cut. Music was produced at Wave Studios, London.

Never Ending Song of Love was written by Delaney and Bonnie Bramlett, released in 1971.