Heineken Walk In Fridge Boxes
Heineken recently relaunched the successful “Walk In Fridge” viral video in the Netherlands, this time providing an ambient touch with a series of walk-in fridge boxes on the streets of Amsterdam on garbage day. Residents of Amsterdam were given the impression the huge walk-in fridge had become a popular sales item. The ultimate focus, of course, was on what people stock in the Walk-in Fridge.
The Walk-In Fridge Boxes campaign was developed at TBWA\Neboko, Amsterdam, by creative director/art director Jorn Kruijsen, creative director/copywriter Jeroen van de Sande, and illustrator Des de Kousemaeker.