Heineken Walk In Fridge Boxes

Heineken recently relaunched the successful “Walk In Fridge” viral video in the Netherlands, this time providing an ambient touch with a series of walk-in fridge boxes on the streets of Amsterdam on garbage day. Residents of Amsterdam were given the impression the huge walk-in fridge had become a popular sales item. The ultimate focus, of course, was on what people stock in the Walk-in Fridge.

Heineken Walk In Fridge


Heineken Walk In Fridge

Heineken Walk In Fridge

Heineken Walk In Fridge

Heineken Walk In Fridge

Heineken Walk In Fridge

Heineken Walk In Fridge

Heineken Walk In Fridge

Heineken Walk In Fridge

Heineken Walk In Fridge

Heineken Walk In Fridge

Heineken Walk In Fridge

Credits

The Walk-In Fridge Boxes campaign was developed at TBWA\Neboko, Amsterdam, by creative director/art director Jorn Kruijsen, creative director/copywriter Jeroen van de Sande, and illustrator Des de Kousemaeker.

Filed under: Ambient, Heineken

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  • http://www.adlandsuit.wordpress.com Adland Suit

    Mini have just done something similar (and for ‘similar’, read ‘identical’), also in Amsterdam. Lucky old Amsterdamians…

  • http://www.theinspirationroom.com Duncan

    Yes – see my story on the Mini Boxes campaign.

  • Jeroen

    @Adland suit: but Heineken was first! The Heineken boxes were put on the streets on the 9th of december, the Mini ones on the 29th.

  • http://www.jeoma.weblog.nl jeoma

    fijnheid die walk in fridge
    ik heb em ook thuis (: