Heineken recently relaunched the successful “Walk In Fridge” viral video in the Netherlands, this time providing an ambient touch with a series of walk-in fridge boxes on the streets of Amsterdam on garbage day. Residents of Amsterdam were given the impression the huge walk-in fridge had become a popular sales item. The ultimate focus, of course, was on what people stock in the Walk-in Fridge.
Credits
The Walk-In Fridge Boxes campaign was developed at TBWA\Neboko, Amsterdam, by creative director/art director Jorn Kruijsen, creative director/copywriter Jeroen van de Sande, and illustrator Des de Kousemaeker.
Mini have just done something similar (and for ‘similar’, read ‘identical’), also in Amsterdam. Lucky old Amsterdamians…
Yes -- see my story on the Mini Boxes campaign.
@Adland suit: but Heineken was first! The Heineken boxes were put on the streets on the 9th of december, the Mini ones on the 29th.
fijnheid die walk in fridge
ik heb em ook thuis (: