Heineken The Entrance to Open Your World

Heineken has launched a new advertising campaign introducing the “Open Your World” tag line, centred around a 90 second commercial, “The Entrance”, featuring the song ‘The Golden Age’ by Danish alternative pop group The Asteroids Galaxy Tour. Launched in Europe this month, the series showcases a man with impeccable style (French actor Eric Monjoin) who arrives at a party, interacts with the guests in so many ways before saying yes to a freshly branded bottle of Heineken. The series follows through with shorter clips providing insights into each guest’s story, including the martial artist, pro basketball players, piano playing waiters Siegfried and Jean-Pierre, the man with the eye patch, the flautist and the dancing waiter. The series is currently being released on the Heineken Youtube channel and will be launched on television in 2011.

Heineken The Entrance


Click on the image below to play the Entrance video in YouTube (HD)

Click on the image below to play the Big in Wonderland video in YouTube (HD)

Click on the image below to play the Kung Fu Comeback video in YouTube (HD)

Click on the image below to play the Duet video in YouTube (HD)

Click on the image below to play the Gift in YouTube (HD)

Click on the image below to play the Monologue video in YouTube (HD)

Click on the image below to play the Man with the Eyepatch in YouTube (HD)

Click on the image below to play the Magic Flute video in YouTube (HD)

Click on the image below to play the Dancing Waiter video in YouTube (HD)

Click on the image below to play the Gorgeous Girls video in YouTube (HD)

Click on the image below to play the Dragonbreath video in YouTube (HD)

Click on the image below to play the Duel video in YouTube (HD)

Credits

The Entrance campaign was developed at Wieden+Kennedy Amsterdam, by executive creative directors Mark Bernath and Eric Quennoy, art director Alvaro Sotomayor, copywriters Roger Hoard and Carlo Cavallone, broadcast director Erik Verheijen, producer Tony Stearns, digital content art director Philip Brink, digital content copywriter Hugo van Woerden, digital content producer Ross Plummer

Filming was shot by director Fredrik Bond via Sonny, London, with producer Alice Grant, digital content director Nick Rutter, digital content photographer Hugo Stenson, digital content producer Carla Genoud.

Post production was done at The Mill, London, by executive producer Sean Costelloe, VFX producers Becky Lock and Paul Schliecher, 2D lead artists Jay Bandlish and colourist Adam Scott.

Editor was Tim Thornton-Allan at Marshall Street Editors with assistant editor Patric Lee Ryan.

Music, “The Golden Age”, was performed by The Asteroids Galaxy Tour, licensed through Agoraphone by music supervisor Beth Urdung.

  • Levon

    This campain is great, I just suppose the first video must be the last ;)