Every year, Heineken invites employees from offices across the globe to compete in HitFC – The Heineken Champions League Table Football Competition. Heineken International won Europe’s Top Sponsorship Award in November 2009 in the category of Business to Employee with the Heineken Internal Football Competition. Heineken worked with sponsorship activation agency TBWA\BEC to connect the table football tournament into the allure of Heineken’s global sponsorship of the UEFA Champions League, boosting motivation and participation within the Heineken organisation in 30 countries around the world. In this video, launched in February 2010, world champion Rob Atha shares his latest tricks for table football, challenging Heineken employees to enter and win the 2010 Heineken Internal Table Football Tournament.
Click on the image below to play the video in YouTube (HD)