Heineken responded to public fascination with talent shows such as X Factor and Idols in “Men With Talent”, an online video. The commercial shows men going crazy over the antics of bottle openers, pan pipers, beer balancers, while their girlfriends wonder what happened to the dancers on ice. The ad, shown in the Netherlands, directed viewers to www.heineken.nl where they could vote on their favourite talent. The ad follows on from the success of Heineken’s Walk In Fridge viral campaign.
Click on the image below to play the Men With Talent video in YouTube (HD)
The Men with Talent campaign was developed at TBWA Neboko, Amsterdam, by executive creative director/art director Jorn Kruijsen, executive creative director/copywriter Jeroen van de Sande, agency producer Kiek Beljaars, advertiser’s supervisors Annelotte Palthe and Reinoud Wolff, planner Marc Leurs, account manager Jascha Hoogendijk, account supervisors Johan Jongkind and Machteld van Woensel Kooy.
Filming was shot by director Bart Timmer via Czar, Amsterdam, and Radioaktive Film, Kiev, with director of photography Alex Melman, producers Hein Scheffer and Robert Nan, editor Annelien Wijnbergen and lighting Piotr Kukla.
Post production, sound design and arrangement were produced at The Ambassadors by editor Marc Bechtold, motion graphics artist Jeff Beukema and colorist Olivier Ogneux.