Havaianas Nests

Brazilian footwear brand Havaianas has won gold at the 2010 Clio Awards with “Nest”, a print and poster advertising campaign. The campaign also won bronze for Poster. Owl – Dress code. You’ve cracked it. Golden Bird – In NYC they say it’s the latest fashion in Paris. In Paris they say it’s the latest fashion in NYC. Silver Bird – Being stylish is being able to dress up with less. Elephant – no text.

Havaianas Nest Elephant


Havaianas Nest Owl

Havaianas Nest Silver Bird

Havaianas Nest Golden Bird

Credits

The Next camapign was developed at AlmapBBDO, São Paulo, by chief creative officer/executive creative director Marcello Serpa, creative director Marcus Sulzbacher, art director Marcos Kolthar, copywriters Gustavo Sarkis, Andre Kassu, photographer Daishi Pais, illustrators Manu, Fabio Girardi, Rene Corine, typographer José Roberto Bezerra.