Havaianas has produced a set of sandal designs featuring the teams competing in the 2010 FIFA World Cup. The Teams campaign includes the sale of sandals, television advertising and ambient experiences. In Brazil Havaianas is extending the Teams campaign with The Havaianas Teams book, creating a set of collectable stickers featuring the 32 FIFA World Cup teams.
Brazilian husband and wife acting team Daniel de Oliveira and Vanessa Giácomo try to work out which sandals to wear.
Click on the image below to play the commercial in YouTube (HD)
Havaianas sandals made a special appearance at Bar Felix in New York City, to celebrates the kickoff of the World Cup with the Mexico vs South Africa game.
Click on the image below to play the Kick Off video in YouTube (HD)
Click on the image below to play the Book case study video in YouTube (HD)
The Teams campaign was developed at AlmapBBDO, Sao Paulo, by creative director/art director Marcello Serpa, creative director/art director Marcus Sulzbacher, art directors Marcos Kolthar and Pedro Zuccolini Filho, copywriters Renan Tommaso and Marcello Nogueira, photographer Daishi Pas, graphic designer José Roberto Bezerra, account team Cristina Chacon, Gabriela Manisck, Marina Leal, planner Cintia Gonçalves, media team Carla Durighetto, Camila Bertoli and Carolina Cabral.
Music is “Play it Again”.