Harvey Nichols Lucky Ones

The Harvey Nichols Summer Sale, held in UK stores in June 2010, was promoted in a print advertising campaign featuring the tag line, “Who will be the lucky ones?”. Three magazine ads show fashion items picking out the heads of lucky customers from a claw crane machine (Grabber), a lucky duck sideshow pond (Ducks) and bingo cage (Bingo).

Harvey Nichols Lucky Ones Grabber

Harvey Nichols Lucky Ones Ducks

Harvey Nichols Lucky Ones Bingo


The Lucky Ones campaign was developed at DDB London by executive creative director Jeremy Craigen, copywriter Steve Hall, art director Daniel Seager, art buyer Sarah Thomson, photographers Anoush Abrair and Aimee Hoving, account director Briony Small, working with Harvey Nichols marketing director Julia Bowe and marketing manager Shona Campbell.

Filed under: Harvey Nichols, Print

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