The Harvey Nichols Autumn/Winter 2010 sale was promoted in the United Arab Emirates with “Accessories Required”, a print advertising campaign developed at Y&R Dubai. People who bought these classy Harvey Nichols sale items also bought tasers, altitude sickness pills, pepper spray, a defibrillator, an evil eye charm, lipstick stain remover, smelling salts, self defense books and airhorns.
Credits
The Accessories Required campaign was developed at Y&R, Dubai, by creatives Shahir Zag and Komal Bedi Sohal, planner Nadine Ghossoub and photographer James Day.











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