Microsoft is pushing the Halo Reach multiplayer platform online at RememberReach.com, featuring a user-generated light sculpture of Reach’s Noble Team, created by the robo-arm and some fancy camera equipment. The Kuka KR 140 bot, normally deployed in car factories, has been outfitted with an LED and stationed in an undisclosed San Francisco warehouse. Visitors direct the machine to plot the 54,000 points of light that will form the Noble Team monument. Halo: Reach launches on September 14.
Credits
The Remember Reach campaign was developed at Agency 215 and produced at AKQA.
The robot was created at Autofuss.
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