Xbox and Bungie Studios are intensifying their campaign to launch Halo: Reach with a new set of live-action advertisements featuring films by http://theinspirationroom.com/daily/tag/noam-murro. The campaign, begun with “Birth of a Spartan”, includes four online films about the day before the Covenant attack and now includes “Deliver Hope”, the dramatic third act. Halo: Reach is the beginning of Halo’s epic saga. It starts with a surprise attack on a planetary fortress followed by a raging battle that is the reason humanity still exists. “Remember Reach” is a statement, a warning, a rally cry, and an invitation, all at the same time. Halo: Reach will be available on September 14 exclusively on Xbox 360 worldwide, and in Japan on September 15. See our article on the Remember Reach interactive web site.
The Halo: Reach campaign began in April with “Birth of a Spartan,” a live-action short that showed the transformation of Carter 259, the future leader of Noble Team in Halo: Reach, from an ordinary young man to a superhuman Spartan warrior. The dramatic interpretation of Carter’s rebirth as a Spartan embodies the themes of courage, sacrifice and honor in Halo: Reach and gave viewers a unique look into the origins of a central character in the forthcoming blockbuster game.
Click on the image below to play the video in YouTube (HD)
Four online films – Patrol, Spaceport, New Life and Day Before, provide glimpses of life on the planet of Reach on July 23, 2552, moments before the attack. On the eve of the Covenant invasion the humanity of Reach is shown in all its sweetness, sadness and glory. The films capture this beauty with an episodic look into a single day through a spectrum of the people who inhabited it, all viewed with the knowledge of what will happen tomorrow.
Click on the image below to play the Patrol video in YouTube (HD)
Click on the image below to play the Spaceport film in YouTube (HD)
Click on the image below to play the New Life film in YouTube (HD)
Click on the image below to play the Day Before film in YouTube (HD)
In “Deliver Hope,” we show the dramatic depiction of the sacrifice paid by a team of Spartans, Noble Team, during the last battle for the survival of the planet. Sometimes in the face of unfathomable odds, the only way to accomplish a mission is to pay the ultimate price. This spot provides a glimpse into the type of courage and heroism that will be required of all soldiers during the battle of Reach.
Click on the image below to play the Deliver Hope trailer in YouTube (HD)
“Deliver Hope” debuted at www.youtube.com/xbox on August 26 and began airing on major US TV networks in primetime and late night on August 29. An extended version of “Deliver Hope” will debut online and broadcast the week of September 6. The campaign is international, and will air in all major regions.
The Halo: Reach campaign strategy, film and video work were handled at AgencyTwoFifteen, San Francisco, by executive creative director Scott Duchon, executive creative director John Patroulis, art director Ben Wolan, copywriter Joe Rose, producer Joyce Chen, management supervisor Zach Rubin and planning director Nigel Tribe.
Filming was shot in Prague in June 2010 by director Noam Murro via Biscuit Filmworks with senior executive producer Shawn Lacy, executive producer Colleen O’Donnell, line producer Jay Veal and creative post supervisor Gary Naccarato.
Editor was Angus Wall at Rock Paper Scissors with editorial assistants Anton Capaldo-Smith and Gabriel Britz, executive producer Cassie Hulen and CL Weaver, producer Cristina Matracia.
Telecine was produced at Company 3 by colorist Stefan Sonnenfeld and Jeremy Sawyer.
Music was composed at Human Worldwide, produced by Jonathan Sanford.
Visual effects were produced at Method Studios by VFX supervisor/creative director Dan Glass, DFX supervisor Matt Dessero, CG supervisor Dan Seddon, executive producer Gabby Gourrier, senior VFX producer Stephanie Gilgar, CG lead Andy Boyd, FX lead Doug Bloom, CG lead Scott Metzger, Model lead Masa Narita, CG lead Jeff Willette, Comp leads Ryan Urban and Brian Delmonico, Lead Flame artist Noah Caddis.